I just registered, but my profile is not showing online.

Your labfile needs to  be validated by one of our labresearchers. This is just a precaution to control a bit what is happening. 99.9% of the labfiles are validated. You can start uploading ideas , concepts and work already, but those too will not yet be shown online.

I didn't upload a portrait.

That 's not helping us. Addictlab is about people, not a virtual database. We travel around, se up networks and more.

I didn't put my email, address, or phone.

That is not helping us either. In any case, those will not be shown to the public, and we will not give it away. But if we're trying to reach you for some project, then it is important.

I uploaded work, but it's not showing online.

All of your work needs to be validated too. Again, 99.9% of all work is validated. It helps us to see what is happening, and where appropriate, we will link your work to one or more of our research themes.

My work is linked to one or more projects.  What's next?

Good question. We do not always know.

1. Or it is a project that has been active on the site in the past, maybe even a book published on the matter, but there is no 'next step' foreseen. In that case, someone browsing through that project can find yours. (If you do not want third parties to see your concept - please inform us!)

2.  Or it is a project that we keep active, since we think it can be useful in the future. Here is why we are always looking for partnerships, sponsors etc, so that we can select among all the concepts, and create a book , exhibition, or more.

3. Or it is a project for a research theme that is really active, ending up in a book and exhibit and lectures.With your consent, and after receiving high res images, your project can make it into one of our inspiration books.

4. Or it is a project for a third party, where possible revenues can be made.  We will look into it that there is no abuse.  If we can create a bridge between you and some company, good, if not, so be it. For us, your concept stays your concept.We will not engage in commercial activities involving your art or concept without your consent.

What can I do to help Addictlab?

Become a Labambassador, spread the word, attract creative friends. See opportunities for publishing, exhibiting, lectures & more.

What makes Addictlab unique ?

There is a clear vision behind it, although it might seem pure chaos. A true CreativeLab TM  implicates activities on the internet, fairs, exhibitions, publications and more. So  yes, we make a lot of mistakes trying to implement all that.

What should I always ask myself?

What changes would you like to see implemented for your agency or client when the addictlab project is over?

I'm a creative supplier for brands, eg consultancy, PR, ad agency,..  How can Addictlab help us?

1. Own Inspiration / You have your own crew, but you are looking for extra ideas, extra inspiration, or adding credibility since you want to go outside your  normal scope of delivery.

2. Your own organization needs to be inspired. You want a once off or continuous flow of inspiration related to the job at hand.

3.  You need more and new resources.

You do Creative X-Rays. Can I be involved in the brainstorming process?

Yes, of course, it's very inspiring. But you'll have to play according our rules.

You do Creative X-Rays. Can my client be part of the brainstorming process?

Yes, of course, it's very inspiring. But you'll have to play according our rules.

What should I always ask myself?

What changes would you like to see implemented for your company when the addictlab project is over?

What do  I need to define in a briefing?

Are you looking for out of the box concepts (conceptual activities), and/or true craftsmanship and resources in executing concepts? (executional activities). Be aware that addictlab will always propose to you to be part of the implementation of ideas through your organisation , and not just the idea-generator. Addictlab does not want to be some idea generator on a cloud. We need and want ideas that can be implemented and can create true change in your organisation.

What markets can you research?

What different cultures do you want us to look into? Addictlab has a growing system of labmembers , visitors to our site from about 150 countries and from 43 different creative fields.

Can you give me a list of your fields of research?

Basically, without bragging, our methodology allows for litterally all creative processes that you would need in your company.  Select out of the following, or add your own.

• inspiration for new markets, new products
• general consumer research
• rebranding existing products
• rethinking new products
• rethinking the way you communicate about your products
• overall brand research and coherence

How far can Addictlab go?

Define the changes you are looking for

• radical – surprise me
• out of the box, yet implementable with time frame
• Evolution based on current status

Can we use Addictlab as a reference?

You have to define whether this is a confidential project, or you want the outside world to know that you/your client/your company is involved in innovation and use Addictlab as a reference. We also need to define if Addictlab can communicate about the research to our labmembers or not.

Should we use the output for our PR?

We do recommend sometimes to use the output and - part of -  the results from a PR point of view, especially when the project at hand is linked to our Eco research and sustainability criteria. Addictlab can help in creating and dispatching press releases, white papers, books, …

About the output : what exactly do you deliver?

Basically we end up with a database of ideas, that have been filtered for your brand. We can deliver you the database as such, but most time we will rework the concepts in a powerpoint presentation,  a book, or even a - private - exhibition.

What clients have you been working for?

Addictlab has been around for 11 years, and doing some interesting projects through the years. A number of those projects are confidential, but here is a list:

Lancôme, Nike, Diesel, Lee Cooper, Wrangler, Levi's, Chrysler, Renault, Sara Lee, Playtex, Just in Case, Danone, Italosuisse, Thalys, Lexus, BMW, Masterfoods, The Brussels government,  The Flemish government, the city of Kortrijk, the city of Rotterdam,  The Thinking Conference (Australia), SignsOftheTime (the Netherlands), diverse fashion & design fairs, agencies, ..

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