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A. TALENT ACCELERATING PLATFORMS
Addictlab creates a number of platforms to show creative talent and accelerate ideas.
These can be in print, (Ad!dict books & Labfilesmagazines), in exhibitions, via workshops or even a TV show. (Dreaming the New, Johannesburg 2008)
Browse the website to find more on
- Magazines
- Exhibitions
- Workshops
- Product development
> Addictlab is a publisher & accelerator for ideas & people
B. STORY TELLING & INSPIRATION
1. Inspiration showersTM
Every company needs to be inspired. Because of the organic nature of the website, Addictlab ‘s own research and concept database is growing every day. As a company or organization you can tap into this lab, and have our team select inspiring stories and examples for your audience (clients, internal, management, etc)
agencies (South Africa, Dubai, Europe, Melbourne, New Zealand,.. )
2. Trend forecasts & filtering
Addictlab’s proactive methodology allows for continuous attraction of new ideas and people, of concepts at the beginning of the creative process. This unique position being in front of occurring trends, creates a true reference in its field, resulting in numerous blogs, lectures and articles about the trends to come.
different media
> Addictlab is a storyteller
C. CONSUMER INSIGHTS
Addictlab defined the concept of AUGMENTED CONSUMERS. Have your brand, market, products or strategy tested by an audience of trendsetters, 'labmembers' from different cultures, regions, disciplines. Creative thinkers that can add valuable insights to your research. The process is guided and filtered by lab researchers. Participating labmembers are selected on the level of creative thinking in their field (professional) yet also their personal drive and interest. (emotional involvment). Hence the concept of Augmented Consumers.
• Trendsetter Insights Analysis
> Addictlab is a unique research tool
D. IDEATION & INNOVATION
Imagine a global creative lab on the forefront of creative developments. A place where a brand can tap in to find new ideas on products, communication, innovation and branding. And people understanding all about it.
1. old school brand & advertising consultancy
There is huge inhouse know how on branding, advertising and communication. Check the projects database.
Designers Against Aids, retail, chocolate, Diesel, SME'S
2. curated crowdsourcing
Let’s be honest. Consumers have a hard time evaluating new ideas and innovation. When you test a new concept in a group of people, chances are that they will go for what they know, not for what they don’t know. When it’s about innovation and daring to change, a company needs to be in the driver’s seat. Normal consumer research packages, therefore, are not the right tools to assess innovative ideas.
The right step to take, is to work with empowered consumers. Addictlab’s database of creative thinkers is a valuable resource for conceptual thinking (new ideas), executional power (feasibility), but also as a source for consumer insights. For projects needing consumer insights and innovation assessment, we are bringing together a number of creative thinkers, out of their normal professional environment, but around a theme and problem they care about and have a personal interest in. These people are open for innovation, can help generate ideas, and evaluate or optimize proposed concepts.
Novartis, Diesel, Nike, Lee Cooper, SME's
3. brainstorming sessions: Creative X RayTM
The Creative X-RayTM is a unique methodology enabling complete out of the box thinking. A selection of Labmembers from different disciplines and cultures come together and brainstorm on a project at hand. The client can and should take part. Selection of people is based on their creative thinking & personal interest.
Deliverables: collection of ideas based on your brand, about design, communication, advertising, R&D & more.
Thalys, BMW, Toyota, Flemish Govt, Belgian furniture industry, Danone, SME's
4. Yourownlab.comTM
Your own brand laboratory at hand: a unique way to bring innovation at the very center of your organisation. We’re setting up a lab virtually or for realy in your premises. This way, uou will have a continuous inhouse innovation tool. Addictlab ‘s innovative approach, our thinking process can be considered as an INTEL inside.
confidential
5. Geobranding consultancy
A country is a brand. A city is a brand. Addictlab ‘s geo-branding theory has multiple objectives.
(1) To discover creative and innovative work from a well defined region, city or country and to display this work on a broader, international platform.
It is important to (2) appreciate the people behind the scene and to involve them in this presentation. Both the concepts and the people are being offered a (3)
highly qualitative platform, so that they can benefit from the promotion on a national and international level. But the project should go further. Identifying the people and organisations involved, (4) incorporating diverse meeting possibilities and (5) setting up projects and programs stimulating innovation and creativity with new talent, individuals, organizations and enterprises
Kortrijk, Flanders, Antwerp, Brussels, Rotterdam, Joburg,..
> Addictlab is out of the box thinking & holistic brand consultancy
interested? contact Addictlab for a briefing or a skype conversation.
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