Flemish governmental organization 'Tourism Flanders' - Toerisme Vlaanderen - is responsible for the promotion of leisure and business travel in and towards Flanders & Brussels and for further development of the overall Flemish tourism offering. For that mandate, they have decided to tap into Addictlab's unique offering & methodology. Addictlab, in its function as an international creative think tank with thousands of labmembers from different disciplines and cultures, has set up a travel & tourism lab, to create a fertile and collaborative process to accelerate talent, generate ideas and create innovative solutions for players in that field.