Belgian Jan Van Mol has been called a concept king, a brand guru, a renaissance man, a pioneer in the creative industry by the international press. Jan started his career very early, setting up his own advertising agency while still at school. As founder and creative director of MotuNuï, he managed to give the agency a profile of a creative hotshop combined with that of a high level service company. This resulted in a series of loyal clients in markets such as FMCG, automotive, retail, food and media. The agency was later incorporated in the TBWA group. Believing in a more holistic approach on the creative process and branding, he moved on as an entrepreneur, creating Ad!dict Creative Lab (in short addictlab.com), a creative laboratory uniting thousands of creatives from all over the world