PRESS RELEASE ON THE INNOVATION SUMMIT
Wednesday, 17 August 2011
Innovation Summit throws convention out the window.
Never mind “outside the box”, this year’s Innovation Summit will have participants literally thinking outside the building.
Between presentations from some of the most successful innovators in South Africa and the world, delegates will be invited to explore, experiment and imagine at South Africa’s first Innovation Laboratory.
Bedouin-style tents set among the trees and fountains of the IDC Convention Centre in Sandton will function both as an interactive exhibition space for South Africa’s most inventive companies and an ideas factory fuelled by collaborative creativity.
Organisers of the summit describe the Innovation Lab as “a place of playfulness, interaction and experimentation; of smells, tastes and sounds as well as exciting visual displays”.