Reflecties over groen in de stad, in opdracht van het Agentschap voor Natuur en Bos.
methodologie:
bestaande Addictlab database & brainstormsessies met 'labmembers' en ANB mensen.
voorlopig resultaat:
(1) aanbevelingen voor het ANB
(2) uitgave van een Ad!dict boek #30 Ideas for Greener Cities
(3) uitgave van een ANB boek, met een selectie van ideeën voor alle steden en gemeenten
Project type:
Open
Anyone can join and view this project.
Private
This project requires approval for new members to join. Anyone can view the project's description. Only project members are allowed to see the project's content.
The idea of bringing nature to the city and people has proven to be very succesful (cf http://bit.ly/wPLJYN ). It was a pleasure working on this campaign and to see people's reactions.
When abroad (France, UK) I often see same reactions and people desiring for more ideas like this. Paris and many other cities offer "walls of green and nature" on buildings, replace the pavement with grass or other. This is a beautiful experience and (un)consciously leads to better awareness on environmental topics.
The idea is simple and not that expensive: bring nature back to people. Don't force though. BBQ at parks, roll out grass that easily can be "implemented" on pavements, boulevards and creates enormous awareness, attention and desire to take part. It invites people to gather and enjoy and increases respect for nature.
Guerilla nature marketing if you wish :) All best, PhiCo
Name: Jan Van Mol City / Town: Geneva Country: Switzerland more...
Name: Jan Van Mol Mobile phone: 0033679911113 Land phone: More city/country: State: City / Town: Geneva Country: Switzerland Website: www.janvanmol.com hide
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