LABPROJECT
#187  TRENDS 2012
Name:
Trends 2012
Project code:
 
Category:
Created:
Wednesday, 07 December 2011
Client:
 
City:
 
Deadline:
Exist: 
Date briefing:
7/12/2011
Metatype:
Creator:
jan
Need labmembers:
Trends 2012
Project type:
Open
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Private
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WORK BY LABMEMBERS (7)

Book people,
Guy  Laramée,
Montreal , Canada
 2
 0
Petra,
Guy  Laramée,
Montreal , Canada
 2
 0
Grand Larousses,
Guy  Laramée,
Montreal , Canada
 0
 0
Historia illustrada do japaos,
Guy  Laramée,
Montreal , Canada
 0
 0
The Grand Library,
Guy  Laramée,
Montreal , Canada
 0
 0
Watercolour Painting Pendants,
Emma  Atkinson,
Johannesburg , South Africa
 1
 0
beanies and scarves,
Emma  Atkinson,
Johannesburg , South Africa
 0
 0

INSPIRATION

Friday, 17 August 2012 by jan

source: http://livingyourbrand.co.za/?p=686

“The luxury market will become bigger and fancier than anyone dreamed possible a few years ago,” said Andrew Goodman, then head of New York’s Bergdorf Goodman specialty store, on Jan. 25, 1960. That is over 50 years ago and more valid than ever. The luxury market has changed; as much as it is bigger and fancier, its very definition has changed.

Luxury is no longer just about owning or showing off ownership but about understanding. For the decadent 80s luxury was about accumulation, where as the 90s paired it down with cool minimalism. What has happened in the last decade of luxury is that Bling over-exploded and left consumers wanting more than just what money can buy or access.

Luxury has shape shifted into a sense of appreciation of expertise, of artistry and virtuosity. Brands are finding authentic ways to showcase that, and it starts with encouraging an individual panache when it comes to lifestyle.

Lifestyle is about conduct and customs and as we have seen over time it cannot just be bought – think Louis Vuitton’s growing number of fakes and the over used word ‘exclusive’. “Luxury means you don’t consume, and you don’t even own. Instead, you build a relationship with the luxury object; it becomes part of your identity. The challenge for the luxury brand is about fuelling this relationship in a changing and progressive world. As the ‘Zeitgeist’ changes, so must the ‘Brandgeist’ – in other words, the brand must retain its cultural relevance.” Or so says Dr Inka Crosswaite, agency Added Value’s cultural insights and semiotics specialist.

Redefining luxury is what is most significant for consumers right now, developing a love and a bond with whatever their experience of luxury is albeit a brand or an incident. Luxury is about that adventure, and it is captured in a completely new way. As freedom, space and time become the new murmurs in the luxury world.

By Daniel Scheffler

Friday, 20 January 2012 by jan
Wednesday, 18 January 2012 by jan
Thursday, 05 January 2012 by jan
Thursday, 05 January 2012 by jan
Monday, 02 January 2012 by jan
Wednesday, 21 December 2011 by jan
Wednesday, 21 December 2011 by jan
Tuesday, 20 December 2011 by jan

IDEAS

Started by Johnny. Last replied by jan on Tuesday, 20 December 2011
Johnny, Tuesday, 20 December 2011 23:24
Johnny
Some more QR stuff... http://blog.davidsykes.com/qr-riddle/694
 
Johnny, Tuesday, 20 December 2011 02:20
Johnny
QR to this page : http://qrcode.kaywa.com/img.php?s=12&d=http://addictlab.com/home/groups/viewgroup?groupid=187
 
cvanholder, Sunday, 18 December 2011 20:34
cvanholder
Pro Active Medicine //

Jawbone Up (jawbone.com/up)= Band + iPhone App
>> let's you track your sleep, food, movement to help you live healthier

 
jan, Wednesday, 07 December 2011 15:07
jan
Would you like to contribute? Simply tweet your 2012 trend using the #addictlab hashtag, or post your ideas here. Links of texts & images are much appreciated. You can register on addictlab and 'JOIN' this group in order to get updates.
 

ABOUT THIS PROJECT

Trends 2012

PROJECT MANAGER

Name: Jan Van Mol
City / Town: Geneva
Country: Switzerland
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