GEO BRANDING How to boost cities, regions and countries to another energy level. Let’s broaden our perspective. Any collection, any group, that, per definition, exists because it has a certain identity, can be considered a brand. In our capitalist world, this has become the mantra for the economical system. And it’s a free world. I have nothing against brands and companies, the play of the free market, and the economical highs and lows that comes out of that. It could even be merely exciting. That is, if you have your priorities straight ? See also the chapter on social relevance of brands. But why not consider branding techniques to be used so that our surroundings change for the better. Which city, region, or country wouldn’t benefit from a pulse ? some deserve more an electroshock -, to obtain a true quantum leap and be boosted to another energy level? Ahrgl, I believe it could be so simple. Yet politicians seem to have a huge problem with branding the region they work for, if not their own selfish little bulb. There is not just the ‘management changes’ due to the electoral system, there is also the lack of vision. Short term solutions and branding activities occur. But on the long term the brand’s identity is shifted and worse, the assets neglected ? the mix of culture, people, soil, heritage, history and industry is left out in the blue.