LABPROJECT
#65  CITY & GEO BRANDING
Name:
city & geo branding
Project code:
 
Category:
Created:
Friday, 22 June 2007
Client:
Addictlab
City:
 
Deadline:
Exist: 
Date briefing:
1/1/2011
Metatype:
Creator:
jan
Need labmembers:
GEO BRANDING How to boost cities, regions and countries to another energy level. Let’s broaden our perspective. Any collection, any group, that, per definition, exists because it has a certain identity, can be considered a brand. In our capitalist world, this has become the mantra for the economical system. And it’s a free world. I have nothing against brands and companies, the play of the free market, and the economical highs and lows that comes out of that. It could even be merely exciting. That is, if you have your priorities straight ? See also the chapter on social relevance of brands. But why not consider branding techniques to be used so that our surroundings change for the better. Which city, region, or country wouldn’t benefit from a pulse ? some deserve more an electroshock -, to obtain a true quantum leap and be boosted to another energy level? Ahrgl, I believe it could be so simple. Yet politicians seem to have a huge problem with branding the region they work for, if not their own selfish little bulb. There is not just the ‘management changes’ due to the electoral system, there is also the lack of vision. Short term solutions and branding activities occur. But on the long term the brand’s identity is shifted and worse, the assets neglected ? the mix of culture, people, soil, heritage, history and industry is left out in the blue.
Project type:
Open
Anyone can join and view this project.
Private
This project requires approval for new members to join. Anyone can view the project's description. Only project members are allowed to see the project's content.

WORK BY LABMEMBERS (73)

future city-projects,
Bart  Scholliers,
Leuven , Belgium
 1
 0
Rotterdam Pixelcity,
panc  design,
Rotterdam , 
 0
 0
malevich cityscape,
jonas  verheijden,
leuven , 
 0
 0
Pixel-city,
cédric  Cauderlier,
Bruxelles , 
 0
 0
Breath of earth,
Pascale  De Backer,
Kapellen , Belgium
 0
 0
Private City,
Geert  Wachtelaer,
Aalst , Belgium
 0
 0
city colouring ,
 ,
 0
 0
Qatsi,
 ,
 0
 0
carte blanche,
 ,
 0
 0
Chinatown Melbourne Australia,
Deborah  Pach,
South Melbourne , Australia
 0
 0
Bux & Box,
Jeroen  Tebbe,
Breda , Netherlands
 0
 0
Scene Models,
Deborah  Pach,
South Melbourne , Australia
 0
 0
Australian Centre for Contemporary Arts,
Deborah  Pach,
South Melbourne , Australia
 0
 0
Pantone,
 Valentini,
Geneva , Switzerland
 2
 0
all the world is green,
 ,
 0
 0
Johnny,
Deborah  Pach,
South Melbourne , Australia
 0
 0
crossing point Utrecht,
Arjan  van der Mee,
Utrecht , Netherlands
 0
 0
my little virtual city,
Edward  Muylle,
Roeselare , Belgium
 0
 0
Kapitaal,
Béla  Zsigmond,
Breda , Netherlands
 0
 0
Lights,
Takumi  Shimamura,
Tokyo , Japan
 0
 0
Pantone Geneva,
Alexandru Cristian  Popescu,
Nyon , Switzerland
 0
 0
interactive tool,
 ,
 0
 0
Street Chair - We Make,
Sarah  Johnson,
SE19 2PU , United Kingdom
 0
 0
Umbrella, The Guide,
Cansu  Cender,
Izmir , Turkey
 0
 0
Maus Cat Berlin,
Deborah  Pach,
South Melbourne , Australia
 0
 0
Hidden Faces,
Antoni  Neu,
, Switzerland
 0
 0
Objeto Territorial,
ANTOINE  HANZEN,
Lantin , Belgium
 0
 0
Del objeto territorial al Patrimonio: La materialización de la modernidad en Cochabamba en las décadas de 1930 y 1940.,
ANTOINE  HANZEN,
Lantin , Belgium
 0
 0
Bezalel-competition,
Anne  Moerman,
Hasselt , Belgium
 0
 0
bright night brussels - work in progress,
Lara  Boudron,
Brussels , Belgium
 0
 0
Global Inspiration Dish,
Jan  Van Mol,
Geneva , Switzerland
 0
 0
dignity toilet,
Alexandra Fraraccio  HUMANITARIAN INTERNATIONAL DESIGN ORGANISATION,
Golfe Juan , France
 0
 0
Ramona,
Deborah  Pach,
South Melbourne , Australia
 0
 0
Fashion-Melbourne Alleys,
Deborah  Pach,
South Melbourne , Australia
 0
 0
Maus Cat Berlin,
Deborah  Pach,
South Melbourne , Australia
 0
 0
Akoul,
Deborah  Pach,
South Melbourne , Australia
 0
 0
Akoul,
Deborah  Pach,
South Melbourne , Australia
 0
 0
Akoul,
Deborah  Pach,
South Melbourne , Australia
 0
 0
Infographics & Science,
Armina  Ghazaryan,
Gent , Belgium
 0
 0
PicNik,
Dirk  Wynants,
Gijverinkhove , 
 0
 0
Citymap,
Caroline  Gielen,
Heusden-Zolder , 
 0
 0
Cardboard City,
Pablo  Ravazzani,
New York , 
 0
 0
CITY GUARDIAN ANGEL,
ballatore  max,
milan , Italy
 0
 0
Fields of Play,
Tina-Louise  Smith,
Gardens Cape Town , South Africa
 0
 0
BARCODE INSTALLATION,
SELWABETHANY  SWEIDANKOBY,
TREVISO , 
 0
 0
Varible City Fox Square,
SELWABETHANY  SWEIDANKOBY,
TREVISO , 
 0
 0
Public Displays,
Diana  Artus,
Berlin , 
 0
 0
OS-city,
Sebastien  Wierinck,
Marseille , Afghanistan
 0
 0
NATURE V2.01,
Bo-Young  Jung,
genval , Belgium
 0
 0
Cityboys,
Tine  Claerhout,
Elsene , Belgium
 0
 0
torrenova,
juan  lacape,
guatemala , Guatemala
 0
 0
pavillion japan,
shiguru  ban,
brussels , Belgium
 0
 0
I Live Here book,
Paul  Shoebridge,
vancouver , Canada
 0
 0
rock,
 ,
 0
 0
cube,
 ,
 0
 0
madrid in motion,
Ana  Malheiro,
Porto , Portugal
 0
 0
Side parking for beginners,
peter  jakubik,
Presov , Slovak Republic
 0
 0
Stool,
peter  jakubik,
Presov , Slovak Republic
 0
 0
Case Lighting,
peter  jakubik,
Presov , Slovak Republic
 0
 0
EGATONK,
Nick  Ervinck,
Kortemark , Belgium
 1
 0
Architecture proposal - Hveragerði, new city center,
tinna  ottesen,
Reykjavík , Iceland
 0
 0
WARSUBEC,
Nick  Ervinck,
Kortemark , Belgium
 0
 0
What keeps the city together,
ALexander  Geijzendorffer,
Rotterdam , Netherlands
 0
 0
homepage,
tom  loockx,
antwerpen , Belgium
 0
 0
10degree,
Frederic  Boonen,
Sint-Truiden , Belgium
 0
 0
Wordcloud_2_Flanders,
Touristlab  Touristlab / project account,
Brussels , Belgium
 1
 0
Wordcloud_1: Flanders,
Touristlab  Touristlab / project account,
Brussels , Belgium
 0
 0
Wordcloud_3_Flanders,
Touristlab  Touristlab / project account,
Brussels , Belgium
 0
 0
oude gevel stadskantoor Rotterdam,
Jeroen  Everaert,
, Netherlands
 0
 0
Book people,
Guy  Laramée,
Montreal , Canada
 2
 0
Citywear Milan_Geneva_...,
Jan  Van Mol,
Geneva , Switzerland
 2
 1
fashionable citymap scarf,
 Addictlab_Geneva,
, Switzerland
 0
 0

INSPIRATION

Call 1

Devising an intervention strategy

You are asked to develop a project for a specific site of your choice in the canal area and devise a realistic and relevant plan for this space. The prospecting zone extends mainly from the Abattoirs to the Vergote dock, with a view to supporting possible change processes in the central districts.
Your proposal will be a concrete plan devised for a specific place, selected for its relevance to the described context and its potential for use as a (re)appropriated public space. A visionary exploration of the future of the canal area.

In this first section, the idea is to work together to produce a map of possibilities for the canal area, and to enable as many people as possible to formulate their ideas. Where is there room for a reinvented public space that takes account of the needs of people living in the districts either side of the canal?
It is important to come up with concrete ideas as input for the debate. These visions will be used to sound public opinion, but also to raise the awareness of the authorities with inspiring and achievable ideas. Thus this will be an exploration 'under laboratory conditions' in order to inspire as many people as possible. Some projects may also be made

Call 2

Mobile and removable play and sports facilities

Inventing installations that can be set up in any public space
You are asked to develop a plan that is not adapted to a specific site, but can be moved around as required. We are looking for inspiring projects involving furniture or objects that can be set up in any public space. Other possibilities might include sports areas that can be deployed to accommodate a completely new sport, or objects or installations that can move depending on what events are going on, can be adapted to any space and are suitable for use by a broad public. The output must be steeped in a participative approach, involving facilities that can be assembled by the local population.

Developing an idea for a specific site
Two sites have been selected in the Canal area on the grounds of their situation and the partnership that has been set up: the Abattoirs site and the Arts and Social Cohesion Centre barge moored at Quai Béco.

The barge Molenbeek
The Molenbeek Arts and Social Cohesion Centre plans to convert a barge into a floating, multipurpose cultural venue. Until the conversion work takes place, the boat will be used as a laboratory for original, innovative, participative and cultural projects – an empty vessel that simply needs to be appropriated. What can we envisage doing on a boat that we cannot do on dry land? Or what can we do on land that would be more fun on a boat? The call has gone out! For additional information, see 

2013  JUILLET  26  BRUXELLES  003 IMG 8600 dx

The Halle des Abattoirs
The market hall at the Anderlecht Abattoirs is an impressive space measuring 100x100m. On Fridays, Saturdays and Sundays, it becomes both setting and shelter for Brussels' most popular market, with an average of over 100,000 visitors per week. The Abattoir and the organization Cultureghem plan to make this venue a fun place to be on the other four days of the week, turning it into an open space for the local area. They are therefore looking for play equipment that can be easily raised and lowered using pulleys or some other system, and that will make the most of this unique location, while taking account of the restrictions resulting from its recognition as an item of 'cultural and historical heritage'. We are looking for games that can be played by as many participants as possible, unaccompanied and aged four years and upwards. 

In this second section, the goal is to select 5 to 10 ideas for concrete realisation. The implemented projects will need to fall within a price range of between €5 and €20,000. They will be carried out by a process of joint production bringing together designers, technical experts, local actors, socioeconomic enterprises, technical schools and others.

REGISTRATION & SUBMISSION

Monday, 05 September 2011 by jan
Thursday, 11 August 2011 by jan
Thursday, 21 July 2011 by jan
Wednesday, 08 June 2011 by jan
Tuesday, 07 June 2011 by jan
Tuesday, 07 June 2011 by jan
Sunday, 05 June 2011 by jan
Thursday, 26 May 2011 by jan

IDEAS

No idea added yet.

ABOUT THIS PROJECT

GEO BRANDING How to boost cities, regions and countries to another energy level. Let’s broaden our perspective. Any collection, any group, that, per definition, exists because it has a certain identity, can be considered a brand. In our capitalist world, this has become the mantra for the economical system. And it’s a free world. I have nothing against brands and companies, the play of the free market, and the economical highs and lows that comes out of that. It could even be merely exciting. That is, if you have your priorities straight ? See also the chapter on social relevance of brands. But why not consider branding techniques to be used so that our surroundings change for the better. Which city, region, or country wouldn’t benefit from a pulse ? some deserve more an electroshock -, to obtain a true quantum leap and be boosted to another energy level? Ahrgl, I believe it could be so simple. Yet politicians seem to have a huge problem with branding the region they work for, if not their own selfish little bulb. There is not just the ‘management changes’ due to the electoral system, there is also the lack of vision. Short term solutions and branding activities occur. But on the long term the brand’s identity is shifted and worse, the assets neglected ? the mix of culture, people, soil, heritage, history and industry is left out in the blue.

PROJECT MANAGER

Name: Jan Van Mol
City / Town: Geneva
Country: Switzerland
more...

PROJECT FANS

JOBS

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