LABPROJECT
#157  THE SOCIAL MEDIA AND AUGMENTED REALITY RESEARCH
Name:
The Social Media and Augmented Reality research
Project code:
 
Category:
Created:
Friday, 13 May 2011
Client:
 
City:
 
Deadline:
Exist: 
Date briefing:
13/5/2011
Metatype:
Creator:
jan
Need labmembers:
Collecting ideas and inspiration related to social media and augmented reality.
Project type:
Open
Anyone can join and view this project.
Private
This project requires approval for new members to join. Anyone can view the project's description. Only project members are allowed to see the project's content.

WORK BY LABMEMBERS (2)

'Rinkak' computer mouse,
Akihiro  Ito,
Tokyo , Japan
 0
 0
Alpha-Ville PDF,
Alpha-ville  Festival,
, United Kingdom
 0
 0

INSPIRATION

The British Heart Foundation 'hijacks' cigarette packets in Blippar campaign

 

The British Heart Foundation has launched an app for No Smoking Day, on 13 March, that ‘hijacks’ cigarette packets, transforming them into virtual ‘swag’ showing smokers how else they could spend their money.

Swap Fags for Swag

Swap Fags for Swag

According to Blippar, which has created the technology behind the app, the project is the first time ever that product packaging has been hijacked using augmented-reality for a charity campaign.

Swipe the Government warnings to activate the app

Scan the Government warnings to activate the app

The app uses Blippar technology to allow people to scan the packets’ Government warning signs with a smartphone, revealing a ‘cloud of digital smoke’, out of which appears items such as cinema tickets, gadgets and planes and luggage, reflecting holidays, encouraging them to ‘swap fags for swag’, says Blippar.

Smokers are shown how else they could spend their cash

Smokers are shown how else they could spend their cash

The app works using recognition technology that has been programmed to recognise the standardised on-pack warnings, such as ‘Smoking Kills’ or ‘Smoking seriously harms you and others around you.’ All the graphics were designed by Blippar’s in-house team.

Have a holiday instead of a cigarette

Have a holiday instead of a cigarette

Betty McBride, director of policy and communications at the BHF, says, ‘The tobacco giants are notoriously protective about their slick cigarette packaging – here’s a bit of slick that does some good for once.’

Once the ‘swag’ items have been displayed to the user, the 3D interactive content will direct the smoker to the WeQuit.co.uk website, which provides resources to help smokers give up. The app can be used on IOS or Android devices on smartphones and tablets.

 

source: Designweek.co.uk

Wednesday, 20 February 2013 by jan
Wednesday, 19 December 2012 by jan
Wednesday, 15 February 2012 by jan
Thursday, 05 January 2012 by jan
Thursday, 29 September 2011 by jan
Wednesday, 07 September 2011 by jan
Monday, 05 September 2011 by jan
Tuesday, 09 August 2011 by jan

IDEAS

No idea added yet.
mccasal, Wednesday, 15 February 2012 09:59
mccasal
Augmented reality, gamification, application and scavenger hunts:
http://www.psfk.com/2012/02/mobile-phone-game-marketing-ideas.html
 

ABOUT THIS PROJECT

Collecting ideas and inspiration related to social media and augmented reality.

PROJECT MANAGER

Name: Jan Van Mol
City / Town: Geneva
Country: Switzerland
more...

PROJECT FANS (2)

RUBBERDUCK ChristianRemon

JOBS

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