Save Sex. That's the message on this campaign, that shows at first, a safety buoy. The name of the ship is marked as SAVE SEX, and is a clever wordplay referring to SAFE SEX. At a second glance, we understand that the buoy is actually a condom. The visual has great stopping power and a tongue in cheek humour.
About the pillows:
The DAA campaign with Belgian fashion retailer JBC that allowed you to have a pillow fight with top model Hannelore Knuts, for instance, was a good example of the fun & pop culture elements DAA uses to get its message across. This pillow product design takes that concept even further.
Jan Van Mol: 'Advertising is to be redefined. Getting your message across isn't just done in a simple printed AD or on TV. It's by creating experiences. Authentic and recurring experiences. Imagine a newspaper AD: your message dies out within a day. If you create a product that is communicating your brand, your product, your message, that will land & stay in your target audience's life, the message will last much longer. This is part of the holistic brand approach we do research on at Addictlab'.
Pillow cases are printed on demand in Belgium. Existing sizes:
40*40cm - 34.50 euro (TVA incl)
50*50cm - 39.50 euro (TVA incl)
60*60cm - 44.50 euro (TVA incl)
Profits are going to the Designers Against Aids organisation.
Non-profit organization ‘Beauty Without Irony’ has launched the international project ‘Designers Against AIDS’ (DAA) in 2004 in order to raise AIDS awareness in the international media and towards the general public, more specifically towards young people in the industrialised countries using elements from pop culture (music, fashion, design, arts, sports, film, celebrities, etc).
concept & artwork by Jan Van Mol
how to get your pillow slopes:
Orders can be taken via email - firstname.lastname@example.org Products are then printed and shipped via Addictlab.