work description

Turn up the volume. Amplify. VH1's media kit is a sensual fusion of object and motion. The image on the cover changes when you look at it from different angles, using lenticular technology. It's like a hypnotic little movie -- a subway train speeds by you and a person steps out. It broadcasts the kinetic excitement of life, television, or the web, moving beyond a two-dimensional medium. It's a metaphor for the client's real-life message that "VH1 is everywhere; music is everywhere." The kit transcends the idea that a printed surface is a flat medium.

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VH1

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