HAVANA CHIC uses common symbols related to packaging:such as FRAGILE, BREAKABLE, DO NOT WET and HEAVY. These symbols are arranged in a familiar composition from the world of luxury. Its title refers to its brown color, which is usually considered to be cheap and unattractive; as most tape printing industries hardly find someone wanting to print on it. By mixing elements of both low and high end products, HAVANA CHIC questions users definition of luxury.
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