PR labresearch
by Len Stein ____________________________________________ |  |
#3.PR needs to get the lead out - Mattel, Fisher Price, Case in Point.
Poor Elmo, Big Bird, Cookie Monster and Dora (among other popular Fisher Price toddler toys) the victims of lead tainted paint at a Chinese manufactory to the tune of a $28.8 million charge for some one million+ recalled items. Then, lambasted by more than 1,500 stories in the press linking Mattel to potentially hazardous toys.
#2.Whole Foods’ Founder Caught in Whole Lies
So no one knows if you’re a dog on the Internet? Better think twice before you don those funny ears and tail and head for the blogosphere. And, remember this old saw, any publicity is good publicity as long as they spell your name right?
#1. The Google Factor, PR’s Most Important Deliverable
The public relations profession has long based its rationale for being on delivering “credibility” to clients via positive media coverage. This has traditionally meant coverage in the business and trade press, news and personality magazines, programs, etc. But in our digital age all this scatter shot media exposure has been distilled to a single word – “Google,” both verb and noun, which has emerged as one’s most important credibility quotient.
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