Product innovations
The following products are results of Creative X-Rays, Mini X-Rays, or intensified lab research for certain clients. These products are all concepts that have made it into production. Yet a whole range of ideas and concepts can be found in the Addictlab database, that are still in a conceptual, or sometimes a prototype status. Need innovation? Get in contact to know more or to get a quote.
| 1. ITALOSUISSE | ||
Tonkeys | | |
 | Low Sugar range How can you create a chocolate product range that is appealing to youngsters who should lower their sugar consumption? This Low Sugar range combines both healthy ingredients and a clearly seasonal approach. Parents can have a clear conscience, and the look and feel is still reflecting the joy of the season. | |
 | Sinterklaas range Innovation can be on different levels. We helped building Tonkeys' brand strategy, clearly focusing on a more seasonal approach. But chocolate is part of a complete seasonal experience. So here is a product that is upgrading the existing range. The chocolate, a high qualitative hollow Belgian chocolate figure, is hidden inside the book. The book itself refers to the legend of Sinterklaas. | |
 | Tonkeys Easter range
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Isis Luxury | ||
 | Isis Luxury is a fashionable chocolate brand, specially conceived for export. Here is an example that shows that not all ideas should be revolutionary to create added value. The open egg shelf with the chocolate is placed in a new designed pack, so that the packaging becomes a clear display of the product. | |
 | Addictlab created a whole range of easter products, using a fresh and contemporary graphic language. | |
| 2. WOODLAKE | |
 | Woodlake is a high quality shirt manufacturer. Yet up until now, Woodlake existed only in a 'dressed' collection. So we helped creating the Woodlake casual collection, complete with adapted logo, packaging, product diversificator (all shirts have one wooden button...) and booth presence. |
| 3. LEE COOPER | |
 | Lee Cooper was looking for innovation and a different approach to their new jeans fabric. So we invited fashion designer Aleksandra Paskowska to come and create a complete Unisex collection. On the image here, the sleeping bag for two.
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| 4. DURLET | |
 | A sitting object, called Love Furniture. Intended to be a bridge between Durlet's conventional products and the more daring experimental shapes. The Love Furniture is not just a sitting object: By changing the slip covers, it becomes a communication tool, and with the light build in in the X'shapes, it creates a lounge atmosphere. Design: Lieven de Couvreur. |
| 5. DIESEL | |
 | Diesel Jeans was looking for lights for their concept stores in Amsterdam, Brussels and Antwerp. Malin Lundmark's (SE) Lights out of our GAMING research fitted Diesel's brand research. |
| 6.MAGAZINE | |
| (image will follow) | Rethinking print. Two issues of Ad!dict magazines are seen in the international independent magazine market as examples in innovation and experiment. For the Issue on Choice the whole content was separately available, leaving the reader the possibility to create his own choice magazine. for the Chaos issue, the content of the magazine kept on growing with contributions coming in, and by using digital printing you could order your own copy of Chaos whenever you 'd liked it. |
7. PROTOTYPE-database
Addictlab continuously attracts prototypes and concepts. Here is a small list. Most of the concepts are confidential.
| Chocolate tastes | |
Lounge & interior design concepts | |
| packaging concepts | |
| Jewellery | |
| Eco-design concepts | |
fashion concepts |
