Research on the Brand of South Africa

 Open Lab Johannesburg

Growing number of South African Labmembers

What is South-Africa all about? How would we define its brand? How can we work on that brand?
Here is a selection that reflects on the country, its people, it's brand image. Have more? Upload ideas.
projects already submitted:

Labfiles : click here

A selection of talent & ideas will be published in a special Ad!dict edition on South Africa and the 2010 World Cup.

 We have partnered up  with the Design Quarter in Johannesburg to set up our next ‘Open Lab’. The temporary space will show a selection of South African creative talent to Design Quarter’s large audience, but also create unique brainstorming possibilities for third parties interested in new concepts & ideas.

Open Lab 3.0! Read all here.

Danone South Africa taps into Addictlab.

South African Businesses can tap into Addictlab  to generate ideas on their brand é products. Danone has released a new version of its Danino yoghourt based on Addictlab's research. Read more.

 The past year we have seen a growing number of people registering on addictlab and being part in the different addictlab events. If you would like to help out in keeping Addictlab active in South Africa, mail Jan Van Mol

SABC shows Addictlab process

Three labmembers were briefed by Addictlab and followed during their collaborative creative process for a 45 minute TV program.... . Read more

The international creative think tank Addictlab has partnered up with Elle Decoration and the Design Quarter in Johannesburg to set up its next ‘Open Lab’. The event will show a selection of South African creative talent to Design Quarter’s large audience.

[What?]


Between March 20 till April 10, visitors of the Design Quarter will have the opportunity to see a part of Addictlab’s activities. A selection of creative talent- ‘Labmembers’ - from different disciplines and different countries will be exhibited, showing new ideas in design, fashion, photography, art and more.
The Open Lab shows also an overview of ongoing research in the lab itself, that has been called a pioneer of the creative industries.
The event creates possibilities for creative people to join in and have their talent accelerated by the different platforms of this unique worldwide concept

[Why?]


‘South Africa should be more proud of its creative talent’ says Jan van Mol, founder of the international renowned lab and currently living in South Africa. ‘We try to implement a ‘bottom up’ way of working, a system to accelerate genuine creative talent.’
Once selected for exhibitions and high qualititave publications, the process is not finished. The lab is always looking for possible next steps such as looking for implementation and production where appropriate, and offering innovation consultancy to companies & industry.

[Selection]

Ideas and concepts shown are linked to the lab’s different research areas. Some ideas will make it in the next publication, some already did, such as the Ad!dict Inspiration book #28 World 2.0 – ideas for a better world.

[Want to buy?]


Creative talent from different disciplines.

[When]


Opening March 20th – 18h.
Exhibition March 20 – April 10
Closing event April 10 – 18h

Elle Decoration on ADDICTLAB

Opening speech

Design Indaba

Y. Tsai of Tsai Design Studio was announced as the winner of the Most Beautiful Object in South Africa at Design Indaba Expo on February 26, 2008. More

Previous Open Lab 1.0

Click here for images.

Brand research

Dive into the Addictlab Research project. Register and upload your concepts:

South AfricaTM

LOAD_SHEDDING_PARODY.mp3

Shop

You can order your magazines online or go to Stanley 44 to buy your source of inspiration there.

Dokter and Misses 44 Stanley, Milpark dokterandmisses@gmail.com

sponsors

www.think.org.za

(Be sure to have your work & texts updated, as we will use that for a LABFILES tabloid print for interested visitors)