Womenslab

WomensLab is a LABoratory for women across all creative disciplines - a PLAYGROUND for female artists - an ACCELERATOR for creative talent - an INSPIRATION pool for people, projects, brands, a KNOWLEDGE center for gender related marketing, a GENERATOR for female inspired INNOVATION.

With a worldwide network of over 2000 female creatives across all disciplines, WomensLab showcases today's most creative female minds and brings a wealth of creativity, ideas and knowledge to its clients.

Read the press release.

YOUR OPINION NEEDED /////////////////////////////////////

We received a concept on the Addictlab database, and thought that we might ask you reader to help us out. What do you think about the following concept?

Toe-reading & Toe-shoes

SPOTLIGHT //////////////////////////////////////////////////

Our mission: ACCELERATE female creative talent worldwide.
Blog in the spotlight
Do you believe in gender equality? blog by Jasmine Elnadeem 'My dream is to see gender equality and freedom of speech implemented all over the world, in particular the Arab countries. '


Project in the spotlight
link on addictlab	WomensLab member Michaella Janse van Vuuren wins "The Most Beautiful Object in South Africa" for 2009 with her Chrysanthemum Centrepiece . “The Chrysanthemum Centrepiece is a reversible design that functions as either a bowl or a candleholder, depending on which side of the design is facing upwards. It reflects my passion for the textures, shapes and patterns found in nature. I especially like to interpret those objects that have a repetitive, mathematically founded pattern,” said Janse van Vuuren. http://www.designindaba.com/

WomensLab member in the spotlight
	Member: Laura Van Neygen Country: Belgium Occupation: fashion design Studied: interior / fashion design Is passionate about: style, fashion, media, traveling, dreams, peoples, love,… Refuses to put her lips to: everything can be a challenge Would never leave the house without: a plan Most over-used word: “think” because most peoples think but don’t act Can’t understand why people: envy Thinks that men should learn to: listen when spoken to Thinks that women should learn to: put more creativity in the way they dress Is secretly fan of: silly reality shows Totally admires: Karl Lagerfeld Happiness is: being content with the things you have. It can be hidden in very small things.
labfile	5801

WANT TO CONTRIBUTE ////////////////////////////////////

This is your PLAYGROUND! A space to upload your concepts & ideas.

We continue to research what it means to be a woman in today's world. Creative thinkers all over the world, send us your thoughts, ideas and reflections on what it means to be a woman today.

View concepts, ideas and work by WomensLab members

Not registered yet? Join us here!

DID YOU KNOW //////////////////////////////////////////

Spot something new & interesting worth sharing?

A new trend, a new creative concept, a new way of doing things? Take a photo, send an email to info@womenslab.org. In our KNOWLEDGE center we will highlight trends from across the world that are changing the way we think and live.

This month's trends:

Men and women admire beauty differently: how the male and female brains process visual beauty.

Trend archive

A season of icon toppling is upon us (Faith Popcorn on Addictlab)
The Digital Mom report
What Women Want - 2008 discretionary spending report

UNDERSTANDING WOMEN: RESEARCH ///////////////////
As company you can tap into WomensLab research. Take part in ongoing projects (subscribe to existing research) or request dedicated research based on a clear brief (confidential research).
Existing Research	Ongoing Research
The following reports and papers are part of WomensLab dedicated research, and can be purchased. Women and business travel (ongoing research) trend overview 2009/2010 branding ask for your dedicated report	Next generation for household cleaning tools (confid) Chocolate Lab research (confid) Future of Shopping (confid) Business Travel Lab (open)
Would you like to subscribe to our newsletter or receive one of these reports? email us.

OUR EXPERTISE //////////////////////////////////////////
WomensLab has expertise throughout a variety of industries and across many disciplines.
product development : Lee Cooper, Just in Case, FMCG marketing strategy: chocolate brands, FMCG, retail communication, PR and guerilla marketing: lifestyle brands, retail advertising: fashion, automotive, FMCG, design, retail sales consultancy: fashion, design brands,retail contemporary photography: Nike, Lancôme, Diesel, Levi's, ...

WHAT CAN WE DO FOR YOU ? ////////////////////////////////

WomensLab offers its strategy, marketing and design expertise to third parties. Our pool of over 3000 female creatives provides you with insights and creativity that is unmatched. Through our network of female creatives and trend-setters, we help you create products and services that resonate with women across the world.

When would you call upon our services?

1. Understanding your female consumer
2. (Re)creating your brand
3. Communicating your brand
4. Activating your brand

WomensLab services

1. Inside the world of women
Seminars and lectures that provide you with insight into what it is women want. With topic such as "Why women own 19 pairs of shoes" or "Shopping habits through the lens of evolutionary psychology", our talks reveal the way in which women live, work, consume, love and play in today's world.

2. Inspiration Shower©
Get inspired by ideas and people!
Our workshops, lectures and seminars on various topics affecting women in YOUR industry will provide you with a wealth of new insights and useful information!

3. Creative X-Ray©
We generate out-of-the-box ideas based on a dedicated briefing.
Brainstorm sessions with WomensLab members from different cultures and creative disciplines will deliver a wealth of concepts and ideas around your brand. Ideas that range from R&D input to design, communication, advertising and more!

4. Creative Sparring Partner
WomensLab can be your partner that thinks out-of-the-box all the time, and next to that delivers what you need to set yourself apart from the competition - today and tomorrow!

Our WomensLab researchers become partners in your need for creative resources. A monthly fee based on a fixed research team deliver concrete, implementable concepts, ideas and creative processes.

5. "Girlfriend Groups" - the future of qualitative research
Focus groups bring together a group of strangers in forced, inpersonal setting, with an all to obvious client behind a one-way mirror. Our innovative research method takes a group of friends in a natural setting (such as someone's home or a private section in a restaurant) and asks them to interact with various products informally. Guided by a qualified peer and videotaped throughout, this method delivers a wealth of formal and informal feedback that can be used to further develop products or communication.

CONNECT //////////////////////////////////////////

Have something to say? sabine@womenslab.org or jan@womenslab.org

Blog	www.womenslab.blogspot.com
Facebook	Womenslab on Facebook
Twitter	Follow Womenslab on Twitter
Press release	Press Release March 8th

headerwomenslab5

Womenslab

Our mission: ACCELERATE female creative talent worldwide.

This is your PLAYGROUND! A space to upload your concepts & ideas.

Spot something new & interesting worth sharing?

Trend archive

As company you can tap into WomensLab research.Take part in ongoing projects (subscribe to existing research) or request dedicated research based on a clear brief (confidential research).

Existing Research

Ongoing Research

WomensLab has expertise throughout a variety of industries and across many disciplines.

As company you can tap into WomensLab research.
Take part in ongoing projects (subscribe to existing research) or request dedicated research based on a clear brief (confidential research).