Ad!dict Creative Lab | brandlabresearch

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What is a brand about? From here, you can go to different brand labresearchers. Or better, you can ask for your personal page. This page is created by brand labresearcher jan [at]addictlab [dot]com

Labresearchers on Branding
Social Media & Marketing	Walter Pike	Joburg, South Africa
Brands & PR	Len Stein	New York, US
Brand_Labresearcher001: blog	Jan Van Mol	Joburg, South Africa
Brand_Labresearcher002	Mr . XEM	BCN, Spain
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May 20 - Artistic reflection on current events in South Africa.
	As a creative community we have the moral duty to use our creative thinking not just for the brands we work for, or the pure commercial value of it. We also need to use that talent to reflect on our society and our surrounding. Here is a free artistic reflection on the SA2010 logo. Notice how the football playing figure has changed into the poor burned victim of the recent xenophobic violence, the image of the burning man went around the globe. From a branding point of view, South Africa and the 2010 event need to work hard to correct an image that is changing with every Facebook group, protest march, or negative blog. And it's not the messengers that need to be taken care of, it's the very origin of the violence.


Experiment	Social Network Experiment: Free Lab
	On addictlab's Free_Lab anyone can edit the website pages. We'd like to see how Open Source can lead to order or disorder... Will you add your name to what you add, or stay anonymous? Talk B-shit or ask for genuine creative collaboration?
collaborative project on branding	World 2.0
	Corporate Consultancy on a Global Scale? Since you're reading this, I guess you are some sort of creative mind. Possibly a creative consultant, meaning that you use your creative thinking to help third parties - clients to use the c word - communicate, innovate, stand out, build, earn money etc. Wouldn't it be a great idea to bring all our creative juices together in a sort of consultancy melting pot, a sort of creative shaker, resulting in strategic reflections and executions in branding, external and internal communication, design, architecture and more? Shall we create ideas, campaigns, proposals created specifically for one client? Mother Earth? The planet we all live on? And will be burried in? Unfortunately, the client pays really bad. And I know... the management sucks. Even the shareholders are neglecting their shares or are unaware of the possibility of growth, let alone the planet's return on investment. Even if you have a great campaign, it could very well be the client's not buying it. So what's new compared to what you do today?

publication on branding	Ad!dict Inspiration book #24 : The Brand Issue
	Did you read all about branding in our #24th issue? Browse the magazine here . Want to buy this issue? Then order it online, and go to the ADDICTLABSHOP. Do you know other brand related publications? Be sure to mail them to me.

Continue research	The Brand & icons research

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