Proposal for a collaboration with a car brand.

What do we want to do?

Create a project that is social responsible, generates a lot of PR and is a win-win project for the car brand involved, for authentic but unknown creative talent from Soweto and for Addictlab as an independent creative think tank.

How will we do that?

Talent discovery & acceleration

We have creative talent in Soweto that uses paper and cardboard to design cars. The result is very precious, art pieces that show the genuine talent behind it. They can create their own designs, but could also apply their know how for a car brand. This could fit in the car brands marketing or design agenda.

We believe a car brand could benefit from their talent on different levels: communication, design, PR, limited editions, marketing.

Concrete project:

As a first project in our Sowetolab, we would like to build a life size cardboard car in our Soweto Lab. We would suggest them to create not one of their own designs, but one of your cars. This will generate a lot of international PR. The card board car can then be exhibited all over the world.

South Africa 2010

Sowetolab is creating offerings to companies from all over the world to create a genuine link with South Africa during the SA 2010 Worldcup. The Sowetolab, accelerating local creative talent is a genuine project companies should want to be linked too. The development of a cardboard car should fit in your 2010 program, and Addictlab's brand & marketing researchers will create the perfect fit with your marketing strategy.

further benefits for your company

link to genuine creative community. Possibility to use the car for communicational, PR & advertising purposes.
In our services we can offer you consultancy on communication, advertising, product design, car fair booths & more. The cardboard car design is one of the ideas in our growing conceptual database.

possibility to become a major & global Addictlab car-sponsor. Addictlab can offer you exposure to a growing creative community, and this in different creative fields Addictlab's official car sponsor should deliver cars for Addictlab's functioning, and at the same time benefit from the exposure on design, fashion, art events throughout Europe & beyond and there where needed in view of the companies targets.
The eco look & feel can emphasize certain existing eco -friendly features on your car.

budgets & more

Necessary budgets: need to be discussed depending on the project your brand wants to be involved in.

sponsoring of the project (PR budget)
using the project for SA2010 related project. Limited edition of one of your cars can be created and exhibited, sold, used as a consumer incentive and more. One of the possible outcomes should not only be a decent remuneration for the Soweto based talent, but also accelerating their talent by , for instance inviting them to your design centra, and even having them work for a certain period of time.
become Addictlab's global car partner

Interested? Mail here.