extras
Posted by joanna on Mar 06, 2008
Call for ideas: The hospital Club
The hospital Club is a private members club in WC2, it’s also where they film Strictly Come Dancing/T4 and home to the Q Music Club and where people like Bloc Party and REM mixed down some of their albums. It also has luxe cinema, nice restaurant and an art gallery.
The Covent Garden club is the place for members to meet, work, get things done or simply enjoy themselves. So we offer everything they need to do so: bars, lounges, a members’ restaurant, cinema and a gallery, alongside state of the art music and television production facilities.
http://www.thehospitalclub.com
Background
The Hospital Club Brand has undergone change and we need to deliver the new identity.
The brand character:
Philanthropic Celebratory Vital
Social Instinctive Playful
Cultural Eclectic Intriguing
Commercial Collaborative Respectful
Objective
Deliver our brand in an unusual, amusing and memorable way on objects that our members would be happy to take away with them.
Audience
Our Club Members – top flight creative from across the creative industries – they have seen it all before and a re hungry for new, risky, thought provoking and rewarding creative forms of communicating brands. Also external clients visiting the club for the first time, making a strong first impression.
Tone
Tongue-in-cheek – take the piss out of your average matchbox etc
Creative Starter
MATCH BOX
– Fun is very important – colour, texture and attitude need to reflect the brand
– Reference the job it is for i.e. match box for setting fire to things
– They are all well established formal things but perhaps think of them as Hitchcock props (like a shot of a plughole or rocking chair) or Alice in Wonderland (like the drink me ticket) clues.
– ‘Strike gently away from body’ – swap taglines to put item out of context, eg have this on a coaster rather than a matchbox, and write ‘Place your drink here’ on the matchbox etc etc
POPCORN BOX
– Fun is very important – colour, texture and attitude need to reflect the brand
– Reference the job it is
– The popcorn box is the scourge of the cinema cleaner / raining popcorn from weather report clouds / popcorn grows on trees;
– Or a 1950’s popcorn bag design eg especially if it’s going to be given out for free, then the small box on right
Deadline:
ASAP
University: Arts London_CHINA NOW
Arts London_China Now is an exciting programme of art and design related events organised by University of the Arts London for CHINA NOW.
Events will involve all six Colleges and take place across London, in China and Online.
What is CHINA NOW?
CHINA NOW is the largest celebration of Chinese culture ever to take place in the UK, showcasing the best of art, design, cuisine and culture, science, business and technology, education and sport.
Launching in February 2008 and leading up to the Beijing Olympics, CHINA NOW will coordinate some 800 events, performances and activities in cities all over the country.
CHINA NOW aims to build partnerships between artists, cultural leaders, schools, businesses and communities across the UK and China.
CHINA NOW offers insight into China’s rich heritage and brings the diversity of modern Chinese culture to life. It is hoped that new connections and relationships developed over the course of the festival will cement partnerships between China and the UK that will last long into the future.
Importance of University involvement
Arts London_China Now demonstrates the University’s leading role in art & design education, research and enterprise, and its commitment to establishing itself as truly international.
"Being truly 'international’ means that everything we do has an international dimension" Sir Michael Bichard, Rector
Our programme within CHINA NOW will show the depth and breadth of our expertise, to create a window into the University and make art & design accessible to a wide audience. It is hoped that the planned mix of events will allow us to engage and reach beyond existing and prospective students, staff alumni, practitioners, design professionals and businesses.
The university has some exciting links with China and we would like to use this opportunity to showcase and build on these relationships as well as creating new ones.
Why should I be interested?
Arts London_China Now is a programme of exciting events specially staged for CHINA NOW in March 2008.
Most events are free and open to the public. Some events will be by invitation only.
Design Against Crime....Fashion in Film Festival....Smart Textiles....Sensory Fashion.....Artakt......Design Laboratory....Protege.....Like People Do...ArtistsWorking Lives...Innovation Central...Fifzine...Saints Trend Forecasting....supporting graduate businesses.....
Come and join us for an afternoon of talks, film and an exhibition.
Refreshments served
Thursday 28 February 12 ˆ 3pm
12.20pm Introduction
1.00pm Socially Responsive Design
1.30pm Trend Forecasting
2.00pm Fashion in Film - 'Follow me Quietly' 1949, Director Richard
Fleischer
All staff and students welcome
All enquiries:
Dani Salvadori
Head of Enterprise and Innovation
Central Saint Martins College of Art & Design, University of the Arts
London
Tel: +44 (0)20 7514 7255, Fax: +44 (0)20 7514 7024
Visit the college website at http://www.csm.arts.ac.uk
Welcome to Fifzine.com...
...A creative digital community where you can keep up to date with creative work from around the world or, if you want to get more involved, become a member of Fifzine and manage, display, and commercially exploit your own work whilst networking and collaborating with other creatives worldwide. Fifzine is beta testing this community, which will provide a platform for the best design, illustration, photography, fashion, art, film, writing, music and a host of other creative mediums.
http://www.fifzine.com
contact: yoannapolski@yahoo.co.uk
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A fresh fusion of raw talent
15 March - 13 April, The Arts Gallery, 65 Davies Street, W1K 5DA
Open Monday - Friday, 10am - 8pm. Nearest Tube Bond Street. Admission free.
Tom Hunter has selected 36 of the freshest art and design talents emerging
from University of the Arts London for an exciting, eclectic exhibition at
The Arts Gallery. In it’s tenth year, Xhibit is a unique annual exhibition
featuring artists before they leave art school. The work represents artists
at any stage in their studies, from foundation to PhD, from a range of
disciplines: fashion to etching; industrial design to photojournalism; fine
art to costume.