sowetolab

At the start of the World Cup 2010, Addictlab is proud to offer you another South Africa: car designers in cardboard, and a radio designer/electro artist creating really functioning radios from waste in Soweto.

Next exhibition at Artraction, Geneva: Thursday June 10, 18h

Boulevard Carl Vogt 36
1205 Genève
Tél: +41 (22) 339 31 17
Du lundi au vendredi
De 10h00 à 19h00
Samedi 10h00 à 17h00

site

'Are there more genuine* ways to link a brand to a country hosting the world cup, other than a free inflatable with a beer pack?'(*effective, honest, respectful,..)	Sowetolab objects were shown in Milan Design Week, at Artbygeneva and at DMY Berlin.
Why do we do this? Addictlab Soweto, or short Sowetolab.com, wants to discover and accelerate creative talent, and by doing so, create sustainable changes for Soweto & South  African society. JanVan Mol, founder Addictlab.com : "Sowetolab.com should be proof of the fact that creativity is not about hype or fashion, but is an asset that can help to survive & construct." 'I believe Addictlab should be a bottom up system: proving that creative talent is everywhere, trying to accelerate that talent where possible, and creating a positive change in the lives of people involved, while offering innovation to third parties. If ever I thought Addictlab could implement sustainable changes to people in certain cultures and surroundings, Addictlab Soweto might very well be it.'	news Sowetolab on show in Geneva based art gallery Artraction. Sowetolab presence at DMY -Berlin cancelled. Addictlab to promote South African talent during the design week in Milan. More.

Talent in our SowetoLab: Kasi Custom Rides.
Kasi Custom Rides are 3 Labmembers exhibited and discovered at the OpenLab4.0 in South Africa.  They have developed a technique to design and produce model cars ... made out of card board.
Why this is interesting for companies
Use their talent to produce a car in cardboard. Use their talent in design related processes Use their products for exhibitions, PR related events, .. Buy their existing products Commission customised car projects (advertising, marketing, design, branding) Help Addictlab in setting up a project to have Kasi Custom Rides produce a real life size cardboard car. SA 2010 Worldcup potential
Talent in our SowetoLab: Solomon
Solomon is a relative new Labmember but can be considered a true genius. He produces, amongst others, radios produced from ewaste and recycled cellphone adapters.
Why this is interesting for companies
Use his talent in design related processes Use his products for exhibitions, PR related events, .. Buy & order existing products Commission customised ewaste projects (advertising, marketing, design, branding) SA 2010 Worldcup potential
Product concept in SowetoLab: Ch/air/bag
	Furniture that can be inflated.. These sit bags are made of 4 ply paper... Later more info.Available in different sizes. Products can be customised (print/silk screen/ other)

Projects	Products/art/design	Services	Support
Sowetolab in Milan & Geneva. NO HOUSE WINE boxes insights: Soweto Inspiration Showers Life Size Cardboardcar* Huge 2010 Worldcup potential*	ch/airbags ewaste radios Kasi custom Rides Buy a sowetolab product	Consultancy on the Soweto market Idea generation Charity partner for link with 2010 World cup Soweto Tours	Donate Sponsor a magazine help an artist Use the lab for your own research