sowetolab

A bottom up system to discover & accelerate local creative talent, to help where possible.

Addictlab.com is installing its labfunction in Soweto. Addictlab Soweto, or short Sowetolab.com, wants to discover and accelerate creative talent, generate ideas for businesses , and create sustainable changes for the Soweto brand and society. JanVan Mol, founder Addictlab.com : 'I believe Addictlab should be a bottom up system: proving that creative talent is everywhere, trying to accelerate that talent where possible, and creating a positive change in the lives of people involved, while offering innovation to thirdparties. If ever I thought Addictlab could implement sustainable changes to people in certain cultures and surroundings, Addictlab Soweto might very well be it.' Sowetolab.com is looking for funds in our mission to discover and accelerate local talent. In 2010, we want to - set up an exhibition for Kasi Custom Rides, and allow them to build a lifesize cardboard car. - set up an exhibition & contacts with the art world for Solomon, in order to sell his radios as art pieces.- publish regularly on diverse websites - develop plans to discover and promote more local creative talent - set up collaborations with magazines worldwide, to tell the stories of this local talent. - contact brands in order to set up collaboration (regarding sustainable promotions linked to World Cup 2010) - hire a local person for the project management of the sowetolab.com In order to pay for all this, we are looking for partners & funds, up. Yearly cost will be about 25000 dollar.

Talent in our SowetoLab: Kasi Custom Rides.
Kasi Custom Rides are 3 Labmembers exhibited and discovered at the OpenLab4.0 in South Africa.  They have developed a technique to design and produce model cars ... made out of card board.
Why this is interesting for companies
Use their talent to produce a car in cardboard. Use their talent in design related processes Use their products for exhibitions, PR related events, .. Buy their existing products Commission customised car projects (advertising, marketing, design, branding) Help Addictlab in setting up a project to have Kasi Custom Rides produce a real life size cardboard car. SA 2010 Worldcup potential
Talent in our SowetoLab: Solomon
Solomon is a relative new Labmember but can be considered a true genius. He produces, amongst others, radios produced from ewaste and recycled cellphone adapters.
Why this is interesting for companies
Use his talent in design related processes Use his products for exhibitions, PR related events, .. Buy & order existing products Commission customised ewaste projects (advertising, marketing, design, branding) SA 2010 Worldcup potential
Product concept in SowetoLab: Ch/air/bag
	Furniture that can be inflated.. These sit bags are made of 4 ply paper... Later more info.Available in different sizes. Products can be customised (print/silk screen/ other)