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Watches Are The New Way to Meet Men?Patricia Pao
Forget parfums, sexy jeans, high-heels and cute little dresses. It appears that wearing gent's watches is the new way to attract a guy's attention.
Ah, but not all watches, it seems, are created equal. Just as olfactory experts identified that men are most responsive to grapefruit based scents, my informal study indicates that when it comes to watches, men are equally as discriminating.
This "aha" moment came about in the genre of all great ideas, by accident. As a lifelong fan and collector of men's watches and the originator of the concept, "Watches as the New Handbag," I decided to practice what I preached and started alternating watches from my collection. I chose my best and hottest top three men's watches: the Breguet Classique, the Cartier Pasha and the Tag Heuer Monaco.
Interestingly, while the Breguet and the Cartier garnered passing interest, it was the Tag that really seemed to stick in men's imaginations. Every time I wore the Tag, it consistently generated widespread interest from dad's at my goddaughter's little league game in Los Angeles, to male airplane and train seatmates, even in my doctor's waiting room.
In addition to meeting lots of men, as an added bonus I learned more about the history and workings of my Tag Heuer watch than I otherwise would have. After all, who knew that the Monaco was worn by Steve McQueen in the film Le Mans?
And now, happily, I finally understand the purpose of and how to work the stopwatch function....
Patricia Pao
CEO
Pao Principle
New York City
Patti is a retail specialty turnaround expert, a graduate of the Harvard
Business School, with 20 years of experience in the luxury goods,
beauty, and retail industries. She specializes in helping companies
solve "burning platform" issues to put the business back on track for
the next level of growth.
Patti's expertise spans consumer packaged goods (Clorox), luxury goods
(Natori), beauty (Guerlain, Elizabeth Arden, Peter Thomas Roth Labs LLC,
Garden Botanica, Purlisse), and retail (Ann Taylor, David's Bridal,
After Hours, Priscilla of Boston, Waterworks).
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