trendblog
GLOBAL LABSCAN / our trend watch section.
| 2008/4 | Miss Landmine Angola 2008 - Jan Van Mol | |
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Countdown to D-day April 2, 2008 Now here is a though one. Of course, I believe in an image that tells a thousands words. And this image is doing just that. In fact, the whole Miss Landmine concept is playing with that language of well known beauty contests, inclusive the fashionable photography. Browse through the site. Read the profiles of the 'candidates' and then think about what is going here. 'The winner will receive a custom-made prothesis from Norway's leading manufacturer'. The organisation plays out the concept until the very bitter, harsh , very unconvenient truth. Thank you Sophie(Pigment.be) for sending this through. Jan
Press release: Miss Landmine Angola 2008 pageant in close collaboration with the Angolan government (CNIDAH) and supported by the European Union is under way: The crowning of the world's first Miss Landmine in front of a live audience and a special jury in CineTropico in Luanda, Angola on April 2nd, 2008. The winner will receive a custom-made prothesis from Norway's leading manufacturer. The Miss Landmine photo Expo will open in Luanda on April 4, the UN International Day for Mine Awareness and Assistance in Mine Action. | ||
| 2008/3 | Easter on its way - Jan Van Mol | |
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We've just had part of the globe covered with fake velvet hearts and red ribbons - up till the edible chocolate paint to add to your love life a bit of spice. In the part of the world that I recently live in, people add to the crowd madness by ... dressing in red and on high heels. The Lady in Red becomes a red army, not what Chris Deburgh intended. Sometimes for the good, most of the time the combination of bad red and deep cleavage truly challenges me on my eternal esthetic quest. Anyway. My sense of esthetics is heavily under attack anyway, since the next consumer war is on its way. We're about to be bombarded with easter eggs, bunnies, chicken, bells (although not everywhere, since in English speaking countries this is used as a symbol for Christmas - and we need to keep our story straight) and more of that easter yellow and green horror. The story of the guy on the cross with nails in his hands and feet is far away, since Easter turns todays society in some sort of Utopian Teletubbie country. Reason enough to add some perspective to all of that. This design by Kensaku Oshiro is certainly doing its bit. It's a money box. Ceramic eggs, to save your money in. Maybe it's helping you to save for the next consumer horror (Mothersday, back to school, Halloween, just pick your winner). But at least there is an esthetic value in doing it the Vlaemsch() way. | ||
| Moneybox: design by Kensaku Oshiro, Ceramic eggs to save coins. Uploaded by Labmember Heidi from Vlaemsch() - go to Labfile | ||
| 2008/2 | Faith Popcorn on valentine | |
| Ouch/Bling | ||
| 2008/1 |
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| These are called bling band-aids. Wear as jewelry. or really turn your OUCH into BLING. Packaging : Three plasters in slide top tin. One with ice white rhinestones, one with rose and one with red rhinestones. sterile. I love it. It decodes objects from two different worlds, mixes it, creates an experience that is completely new. It also proofs that Swarovski not always needs to rent a huge space at the Salone del Mobile in Milan to mark the spot. Turning to a truly creative labmember is good enough. Beauty and pain in symbiosis. How true. (jan) | ||
| Labmember | Fabian Seibert / Suelz Kotlett |
There are plenty of other reasons to browse the Addict Labfiles.
| What? | Why? | Who? | ||
Barbarossa meets Gaultier. | selected for its research : body meets technology. Where do both entities end? Where does the other stop? Guys with bluetooth ears prove our melting theory. | Veronica Vartic | Belgium |  |
The Arab world. Fears from 1001 nights (?) | We've had the clash of civilisations. Or, maybe not (yet). We do have branded groups of people, according to their country, religion, entertainment, sexual preferences. What if we start doing cross promotions? | Aanvallah.nl | the Netherlands |  |
Re-cycle. Rethink. Re-act. Re-start. | Gore is only two letters away from God, these days. Yet on the field lots more committed people that can't package themselves as good. Check our upcoming inspiration book! | Rodrigo Almeida | Brazil |  |
Utopia | It's getting complex, our networked lives. Maybe looking for your own Utopia isn't a bad idea. Maybe the search never stopped. Is it mental, digital, or physical? | Narayana Sewnandan |  | |
We're zooming in too much. | Our look on this world has become too much of a zoom in by default. If we spot the problem, it appears huge. Yet the search for the bigger picture is gone. | Ignus Gerber | South Africa |  |
The conceptual world is hollow. | It's all about concepts, today. Innovate or die. Well, looking at all the 'innovation players, I'd rather lay down on some cemetery near New Orleans. We need ideas. For sure. But we need sustainable changes that follow up on that. | LAVASAAKYAN | Russia |  |
15 bits of fame. | With all those internet sites where people can post, reflect, chat, (look who's talking), every one can be picked up by other media, and be blasted into stardom. Until the next streaming video comes along. | Rembrant Van der Mijnsbrugge | Belgium |  |
oct-10
HUGO BOSS presents first interactive store window world wide in Tokyo
Coinciding with the Japanese Grand Prix, HUGO BOSS – which has partnered Vodafone McLaren Mercedes for more than 25 years – presented a new and innovative visual marketing concept featuring a state- of -the -art technology. From September 21 through October 3, all of the windows at the Aoyama flagship store in Japan were devoted exclusively to the Formula One theme in general and Vodafone McLaren Mercedes and its drivers Lewis Hamilton and Fernando Alonso specifically.
The campaign highlight was a huge touch screen measuring 2 x 1.5m which enabled customers to access an array of information on Lewis Hamilton and Fernando Alonso, the latest Vodafone McLaren Mercedes Collection from BOSS Green, plus technical data on the race cars themselves. The screen, which was installed to the left of the entrance, contains a thin, conductive foil that registers user input. This was the first time that this new technology had been implemented at a HUGO BOSS store worldwide. To complement the F1 theme, a life -size model of Lewis Hamilton’s current car was on display in the middle of the store, while the third floor showcased blow- up portraits of the drivers Hamilton and Alonso.
The interactive store window concept transcends traditional notions of shopping by inviting passers-by, race fans and customers to enjoy a uniquely atmospheric and emotionally- charged experience inside the store. Given the exceptionally positive feedback, HUGO BOSS is planning to integrate this technology into other stores and shops around the world.
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| Everybody VIP Jan Van Mol
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| Watches Are The New Way to Meet Men? Patricia Pao
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GET Interactive Creates Exciting New Advertising Paradigm
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