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Addictlab , in collaboration with 'Toerisme Vlaanderen' and 'Vlaanderen in Aktie' is gearing up the travel lab research. On Monday December 12 a first brainstorming session was held to generate new ideas on travel & tourism. Click on 'Ideas coming In' to see the batch of concepts and thoughts. Agenda: Brainstorming Session 2 [Belgium] February 2012 Brainstorming Session 3 [Geneva] March 2012 Touristlab at Milan Design week: April 2012 Book: May 2012 Want to join the sessions? Be published with your idea in Ad!dict #31? Help us out? Register and upload your ideas. Pantonize your brand is a way to look at your brand differently. Call it brand pointillisme, if you're into art. You start by selecting a subject that is clearly brand related. Now that's the first hurdle to take. Since what object, place, area, could that be? The smoking area? The parking lot? The supermarket shelves? Then, you'd need a pantone chart, and, I know, these do not come cheap. Stick the colour swatches on the subject, and take a picture. Repeat the same. And in a short period of time, you'll be looking at a collection of moodboards related to your brand. You 'll be amazed by the process as such, but also the final results. Since a good study of the pictures will open your eyes on your brand, the harmonies, even the brand's emotions. But they will also point out the lack of coherence or empathy. 'Reading' the final moodboards, then, can be a bit tricky. Thoughts on a workshop with AD students from the CREA GENEVA school for communication. Read more on www.pantonize.com A never ending book... Addictlab is introducing wikipublishing.. Adidict #30 is a co-created inspiration book, available via print-on-demand. This allows us to change as we go. You can now already see version 2. See things we should change? Things we should add? Upload & mail us. Your corrections might make it into the next one. Pricing is down 25% at this stage. Download book Order book Addictlab is granted a booth at the famous Salone Satellite. Well, we have to pay for it, but still, it's an honour to be there. We'll be showing design talent out of our database, and from diverse countries. Satellite regulations are that we can't sell on the booth, and the selected designers need to be under 35. Upload your newest work in order to be selected! We're contemplating on having another presence in the city, with our other activities, such as the Touristlab. Addictlab created the much appreciated - well, it seemed - Design Trend Top 2010. And maybe we should do that again. In any way, we'd like to know your thoughts. What do you think will be trends for 2012? General/social/design/ Tweet you're trend using the #addictlab hashtag. Or email us with thoughts & links. On the top right of the Addictlab homepage, you can find a little lock. When registering or logging in, that's your shortcut. Addictlab organised a competition to create the logo for 'Le Meilleur Du Web' Thoughts on collaborative creation: 'Group thinking sparks responsible solutions. Change R.O.I. from Return On investment to Responsibility Of Innovation. (...) 'What if bringing people together in collaborative processes results in interaction, in surprising or out-of-the-box ideas, but also brings forward a clear wish to create 'for the community'?' 'More than ever, I believe that out of the box thinkers have a huge potential in view of the desired changes for the planet, the way we live together. In that sense, creative minds also have a huge responsibility. Is there potential for a Belgian fashionweek.be? A fashionweek, every week? Sometimes real, when there are activities in Belgium, like Modo in Brussels, or Z33 in Hasselt. Most of the time virtual, showcasing every week talent and inspiration. Interested in helping us build that? Or should we not? Chocolate ideas in our database can be useful for chocolate companies. Go to the Chocolate Lab project brief us register (* work and projects can be kept confidential) We're working hard to get our own products out. Only.... you'll need a tree to use this furniture: TreewearTM (out of our Urban Green Research).
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